It takes a lot for a music video to grab my attention anymore. Arcade Fire's HTML5 collaboration with Google, however, does a pretty damn good job.

Head over to The Wilderness Downtown, punch in the address of the home where you grew up, and watch the magic unfold. The "experience" is definitely one of the most interesting demos to come out of Google's Chrome Experiments thus far. It's a fantastic showcase of what HTML5 and modern browsers bring to the table.

As director Chris Milk told Wired, "[HTML5] is in its infancy right now, but I think the browser will be the next widely recognized artistic medium." He continues by adding "It allows such a larger dialog with the viewer. There's actual two-way communication going on between the art and the observer."

One parting note: is it just me, or was that HTML5 progress indicator every bit as annoying as the ones we've grown accustomed to with Flash preloaders? Yeah, that's what I thought.

[via Wired]

Google, Arcade Fire deliver amazing, HTML5-powered music video from the future originally appeared on Download Squad on Mon, 30 Aug 2010 12:30:00 EST.