Q:

I have a small but fast-growing business and am strongly considering going with Macs, but I’m not sure if it’s the cost-effective way to go. What are the pros and cons?

A:

To a great extent, it depends on the size and type of business, but I can give you a few general pros and cons. Macs typically cost more upfront, but can save in maintenance costs because they aren’t susceptible to most malicious software and, in my experience, they crash less often. They tend to be easier to network, and, like Windows PCs, they work with Microsoft Exchange. They run standard productivity software, like Microsoft Office, and can access most online business sites and services. But there are many niche business applications that are written for Windows only. You can overcome this by running Windows on a Mac for the occasional program. But if your business would best operate using software that is only for Windows, you’d likely be better off with a Windows machine.

Q:

Earlier this week I interviewed Duncan Jones and Jake Gyllenhaal at SXSW, at the press junket for their movie The Source Code. While the film doesn’t have a huge tech angle other than the title, I thought it might be good video content for TCTV—the intersection of Hollywood and Silicon Valley is fascinating, and the movie industry is one of the last to get disrupted. It’s always interesting to see how old school media players are aware of the monumental shifts going on in their own industry.

In any case I thought that the way The Source Code and Summit Entertainment were trying to target the tech press and, through us, our more social media savvy readers was an intriguing marketing strategy—and an angle! I wrote my “Jake Gyllenhaal Movie ‘The Source Code’ Markets Itself To Techies“ post about that instead of turning it into a free ad for the film.

Editor’s note: The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo, a producer and distributor of premium video content. Read his other posts here, or follow him on Twitter @ashkan

My cohort at Revision 3, CEO Jim Louderback, recently wrote an article called “Screw Viral Videos.” Why? Because according to Louderback, “viral videos deliver little or no value to anyone.” Which led me to wonder: what about content farms?

The Definition of Content Farms

While no official description exists yet, a content farm is the term given to a website or media organization that

Full disclosure: AOL is indeed our benevolent overlord. However, Download Squad bloggers are under no obligation to speak kindly of their products or applications.

AOL Lifestream is an excellent app -- and it's certainly a far cry from the clunky, over-designed browser and dial-up software you used to see given away on floppy disks. Ahh, the good old days -- which are gone, and really weren't that great if you're comparing dial-up to DSL, cable, or fiber. Moving on!

Lifestream is a solid social networking aggregator. With support for key social sites like Facebook, Twitter, MySpace, YouTube, Flickr, Digg, Delicious, and now Foursquare, Lifestream presents a clean, simple way to keep tabs on all your friends' activity in one centralized location. While Lifestream might be a bit underpowered for social superstars, It's an excellent choice for average users -- as well as savvy users who don't need a more complex app.

Already available via the web and in the App Store, AOL has now added an extension for Google Chrome. While it's not going to transform Chrome into the super-social browsing experience that Flock 3 presents, the Lifestream extension is still a very handy way to keep your entire stream within easy reach without being distracted by it.

Let's start with my one gripe about the extension: it's slow to load. Pretty much every other Google Chrome extension I've tried out appears instantly after I click its icon. Lifestream, on the other hand, takes between three to five seconds to appear. That needs to be addressed -- users don't like to wait, and they don't like it when UI elements don't respond the way they want them to.

Beyond that, the Lifestream extension is pretty slick. Your stream is presented in a scrollable window with filtering and sharing options. You can post multi-network updates and share URLs, view trending topics, and view your account settings. Currently there's no support for files, so you can't share pictures or videos via the extension -- hopefully that will come later. Lifestream does allow you to comment on/reply to updates that appear in your stream, and retweeting is supported as well.

For users who are looking for a way to keep the conversation going on multiple networks and don't require some of the heavyweight features you find on apps like Seesmic Web, Lifestream is a good option -- I just hope they do something about the sluggish startup.