After each Apple press event, there is a visible track of turbulence online, in the technology market and on Wall Street that some cannot help but get caught within. There is no denying that when Apple decides to head in a particular direction, it will lead. And all that is left for the rest of us to decide is whether or not we will follow or get out-of-the-way.
When you continually take such wide strides in innovation, intentional or unintentional, there will always be casualties. In 2010 alone, Apple held no less than five major media events that in some way affected the way markets were defined and revenues were earned for a significant number of companies.