StartUp 101
Strategy Roundtable: Find High Velocity Channels
First up at this week's Strategy Roundtable was Cheryl Yeoh presenting CityPockets, an online destination, and an app for managing daily deals across a wide range of sites. The daily deal and group buying market has really heated up, with numerous sites offering variations on the basic value proposition. But for Cheryl, the problem is that she needs critical mass.
I asked her not to assume that investors will be investing in this business idea, at least not until she can acquire some level of validation, which means tens, if not hundreds of thousands of customers, and several partnerships with daily deal sites.

