Earlier this week I interviewed Duncan Jones and Jake Gyllenhaal at SXSW, at the press junket for their movie The Source Code. While the film doesn’t have a huge tech angle other than the title, I thought it might be good video content for TCTV—the intersection of Hollywood and Silicon Valley is fascinating, and the movie industry is one of the last to get disrupted. It’s always interesting to see how old school media players are aware of the monumental shifts going on in their own industry.
In any case I thought that the way The Source Code and Summit Entertainment were trying to target the tech press and, through us, our more social media savvy readers was an intriguing marketing strategy—and an angle! I wrote my “Jake Gyllenhaal Movie ‘The Source Code’ Markets Itself To Techies“ post about that instead of turning it into a free ad for the film.